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    Home»Passive Income»Community ‘Book Brigade’ Helps Small Business Move Locations
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    Community ‘Book Brigade’ Helps Small Business Move Locations

    FinanceStarGateBy FinanceStarGateApril 20, 2025No Comments2 Mins Read
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    In early April, the proprietor of an unbiased bookstore in Chelsea, Michigan, advised the neighborhood that the shop, Serendipity Books, was moving around the corner as a result of they had been in a position to “outgrow” their present house because of the immense “neighborhood of indie guide lovers” on the town.

    However the transfer, from Center Avenue to Most important Avenue, wanted just a few extra palms to make it occur.

    “Once I got here down the steps of the outdated retailer and seemed, turned the nook, and I noticed this line … I actually struggled to carry it collectively,” proprietor Michelle Tuplin told ABC News.

    Associated: Entrepreneurs Who Show Up Locally Often Grow Faster — Here’s Why

    Tuplin, who has owned the shop since 2017, stated round 300 neighborhood members got here out on April 13 to assist with the transfer, forming what has since been referred to as the “guide brigade.”

    The story has additionally gone viral on TikTok, with the store’s original submit garnering greater than 1.7 million views.

    @serendipitybooktok POV: your neighborhood reveals up 300 robust to assist transfer your ENTIRE BOOKSTORE across the nook to your new location. Right now was so stunning thanks Chelsea!!! ??? #fyp #bookbrigade #michiganbookstore #indiebookstore #booktok #shoplocal #community #serendipitybooks ♬ original sound – Serendipity Books

    Remarkably, the complete transfer solely took two hours, Tuplin estimates. About 9,100 books had been handed by hand by folks of all ages across the charming streets that look straight out of a Hallmark film.

    Chelsea is about 60 miles from Detroit and has around 5,300 residents. Which means roughly one in 17 city residents got here out to assist. The shop has been in enterprise locally since 1997.

    “I feel there was a 6-year-old after which a 91-year-old, so it went over the entire gamut,” Tuplin advised ABC Information. “I feel unbiased bookstores have a very essential place in communities, and other people really feel an possession, a way of being part of a factor, and we wished to have the ability to give them that chance to assist in a significant manner.”

    Serendipity Books is holding its grand opening occasion on April 26 to coincide with Unbiased Bookstore Day.





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