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    Home»AI Technology»How DeepSeek ripped up the AI playbook—and why everyone’s going to follow it
    AI Technology

    How DeepSeek ripped up the AI playbook—and why everyone’s going to follow it

    FinanceStarGateBy FinanceStarGateFebruary 1, 2025No Comments3 Mins Read
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    And on the {hardware} facet, DeepSeek has discovered new methods to juice previous chips, permitting it to coach top-tier fashions with out coughing up for the most recent {hardware} in the marketplace. Half their innovation comes from straight engineering, says Zeiler: “They positively have some actually, actually good GPU engineers on that crew.”

    Nvidia gives software program known as CUDA that engineers use to tweak the settings of their chips. However DeepSeek bypassed this code utilizing assembler, a programming language that talks to the {hardware} itself, to go far past what Nvidia provides out of the field. “That’s as hardcore because it will get in optimizing this stuff,” says Zeiler. “You are able to do it, however mainly it’s so troublesome that no one does.”

    DeepSeek’s string of improvements on a number of fashions is spectacular. But it surely additionally exhibits that the agency’s declare to have spent lower than $6 million to coach V3 isn’t the entire story. R1 and V3 had been constructed on a stack of present tech. “Perhaps the final step—the final click on of the button—value them $6 million, however the analysis that led as much as that in all probability value 10 instances as a lot, if no more,” says Friedman. And in a weblog publish that minimize by lots of the hype, Anthropic cofounder and CEO Dario Amodei identified that DeepSeek in all probability has round $1 billion value of chips, an estimate primarily based on reviews that the firm in fact used 50,000 Nvidia H100 GPUs. 

    A brand new paradigm

    However why now? There are a whole bunch of startups around the globe attempting to construct the subsequent huge factor. Why have we seen a string of reasoning fashions like OpenAI’s o1 and o3, Google DeepMind’s Gemini 2.0 Flash Considering, and now R1 seem inside weeks of one another? 

    The reply is that the bottom fashions—GPT-4o, Gemini 2.0, V3—are all now ok to have reasoning-like habits coaxed out of them. “What R1 exhibits is that with a robust sufficient base mannequin, reinforcement studying is enough to elicit reasoning from a language mannequin with none human supervision,” says Lewis Tunstall, a scientist at Hugging Face.

    In different phrases, prime US companies might have found out how one can do it however had been holding quiet. “Plainly there’s a intelligent means of taking your base mannequin, your pretrained mannequin, and turning it into a way more succesful reasoning mannequin,” says Zeiler. “And up thus far, the process that was required for changing a pretrained mannequin right into a reasoning mannequin wasn’t well-known. It wasn’t public.”

    What’s totally different about R1 is that DeepSeek revealed how they did it. “And it seems that it’s not that costly a course of,” says Zeiler. “The exhausting half is getting that pretrained mannequin within the first place.” As Karpathy revealed at Microsoft Construct final yr, pretraining a mannequin represents 99% of the work and many of the value. 

    If constructing reasoning fashions isn’t as exhausting as folks thought, we are able to anticipate a proliferation of free fashions which might be way more succesful than we’ve but seen. With the know-how out within the open, Friedman thinks, there shall be extra collaboration between small corporations, blunting the sting that the largest corporations have loved. “I feel this may very well be a monumental second,” he says. 



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