Chili’s introduced a brand new burger Thursday with a recipe and identify that may sound a little bit acquainted: the Large QP burger. It appears like McDonald’s Quarter Pounder, and just about has the identical toppings: two slices of American cheese, pickles, ketchup, and diced onions.
Nonetheless, per the corporate’s release, the Large QP has one thing its counterpart does not — 85% extra beef, making it “extra value-packed” than Mickey D’s basic.
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“We consider Chili’s 3 For Me menu, beginning at simply $10.99, has been the very best worth within the business since we launched it in 2022, and we simply made it even higher with the brand new Large QP burger, that includes a quick meals taste profile our friends will acknowledge,” stated George Felix, Chili’s chief advertising officer, within the launch.
The deal is paired with bottomless chips and salsa, fries, and limitless fountain drinks. Chili’s claims it presents “a eating expertise that is cheaper than a comparable meal at McDonald’s.”
CNN notes that that is the second time Chili’s has made a run at McDonald’s. In 2024, they added a Large Mac-like burger referred to as the Large Smasher to their menu, and accompanied it with a shade-throwing advert marketing campaign that declared, “See ya later, tiny drive-thru burger.”
The Large Smasher gambit paid off, studies CNN, bringing a 15% bounce in same-store gross sales.
Chili’s advertising division is working additional time — and with nice success — holding their model within the hearts and minds (and stomachs) of its clients. Earlier this month, the corporate opened a “Scranton Branch,” enjoying off the recognition of an episode of The Workplace the place Pam declares, “I really feel God on this Chili’s tonight.”
“We have seen the model come to life on display screen via the years, and that features being tied to Scranton regardless of by no means having a location there,” stated George Felix, Chili’s chief advertising officer, in a statement. “That modifications this 12 months with our latest restaurant.”
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