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    Home»AI Technology»Customer spotlight: Personify Health’s thoughtful approach to AI adoption
    AI Technology

    Customer spotlight: Personify Health’s thoughtful approach to AI adoption

    FinanceStarGateBy FinanceStarGateFebruary 5, 2025No Comments6 Mins Read
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    This weblog is a contribution from our buyer, Personify Health, the primary personalised well being platform firm. Learn the way their group reduces AI mannequin growth time by 82% for personalised healthcare.

    Personify Well being is a world firm empowering various and distinctive companies — and various and distinctive individuals — to interact extra deeply in well being at a decrease value. We’ve introduced collectively well being plan administration, holistic wellbeing, and complete navigation options to create the business’s first and solely personalised well being platform.

    We’re bridging the hole between the large potential of AI and the necessity for smarter healthcare. Our AI-powered platform helps our 19 million members throughout 190+ nations to proactively handle their well being with extremely personalised suggestions and content material that spans psychological well being, diet, sleep, motion, train steering, and extra.

    To attain personalization at this stage and drive effectivity all through the corporate, we’re accelerating AI adoption with greater than 15 predictive and generative AI initiatives at the moment underway. DataRobot has been important for enhancing the effectivity and effectiveness of our professional group of knowledge scientists, engineers, and knowledge analysts. 

    Why accuracy and governance are important for AI in healthcare

    Personify Well being has the perfect and brightest knowledge scientists, engineers, and analysts on our group. However to ensure that them to do their finest work, they wanted a toolset that would reduce daily headaches like device overload, clunky workflows, and duplicative work. As CTO, I would like my individuals centered on delivering outcomes, not managing dangerous processes.

    I’m a powerful believer in eliminating silos throughout the group. Our engineers, knowledge scientists, and analysts should come collectively on one platform to scale our growth cycles and productiveness good points. However we have to be considerate with every determination, notably as healthcare is a extremely regulated subject with quite a few moral considerations.  

    We have to mix AI with human experience for a detailed private contact alongside the whole buyer journey. Our members belief us to information their well being and wellbeing by way of suggestions supplied by superior predictive analytics, whereas our well being coaches depend on generative AI co-pilots to make them more practical companions to our group members. 

    Internally, we additionally use generative AI to drive productiveness with helper bots for various enterprise capabilities. Belief in every of those AI functions is totally important for us to do our jobs and help our member group in persevering with to enhance their well being.

    Predictive models are essential to the personalised expertise we offer on our platform. To tell Personify’s predictions, we contemplate a dataset that encompasses roughly 275 million individuals with 700 options. We have to practice fashions on consistently altering knowledge — at scale — throughout tons of of fashions multiplied by tens of millions of members.

    DataRobot permits our group to coach a number of fashions concurrently and examine outputs for the best potential accuracy. Their end-to-end platform means we’ve the instruments to shortly ship outcomes our prospects can belief. 

    Supporting Personify’s mannequin accountability normals

    Centralized tooling additional helps our dedication to social and mannequin accountability with the suitable infusion of ethics, privateness, and governance. At Personify, right here’s how we’re taking a considerate method to AI adoption and use throughout the corporate:

    A steering board

    An AI government steering board oversees all initiatives to assist information our selections on the management stage.

    Analysis and growth

    An R&D group researches and builds the inspiration for our generative AI-based frameworks to be used circumstances in operations, industrial advertising, and content material technology.

    Governance group 

    AI policy governance is critical in how we work with knowledge. Our AI insurance policies propagate to our 70+ sponsors on the platform so everybody understands how we defend knowledge. Our governance group guides AI insurance policies with enter from our authorized counsel. 

    Privateness and bias mitigation

    We work with anonymized knowledge units, which hold member knowledge personal. On the similar time, it eliminates the opportunity of bias in our models. 

    A unifying platform

    To scale back silos and speed up mannequin time, we selected DataRobot to carry all our groups and predictive fashions in a single place. We’ve been in a position to rip aside these silos throughout the group, which is prime to our success.

    The platform unifies our AI analytics throughout groups, applied sciences, and knowledge sources, and speeds our time to manufacturing. As an alternative of taking three weeks to get an appropriate mannequin, we will do it in 21 hours and create a number of fashions in parallel.

    DataRobot additionally helps our governance framework with important explainability. Having visibility behind fashions helps us shortly perceive, select, and acquire acceptance of the suitable fashions. 

    Constructing momentum for generative AI in personalised healthcare

    Trying forward, generative AI will change into a better a part of how we allow our group. With the inspiration we’ve already inbuilt DataRobot throughout predictive AI and generative AI fashions, I’m excited for Personify Well being’s future. 

    We’re already unifying all of our generative and predictive AI fashions inside DataRobot to additional enhance how we handle and monitor them to drive meaningful results for the business and our members. This platform is core to a lot of our goals as we proceed to guide the way forward for AI in healthcare.

    For instance, we foresee having our personal AI conversational hub on the backend that plugs into all our merchandise to reply questions for even better responsiveness.

    We’ve additionally been experimenting with DataRobot Application Templates, which can give us repeatable use-case logic that the group can adapt for particular enterprise issues. This solves a big headache for our group and can allow us to transfer at an excellent sooner tempo.

    Collectively, Personify Well being is empowering shoppers with smarter suggestions which are held to the very best moral and authorized requirements. DataRobot makes it a lot simpler to construct and handle AI fashions, which implies my group can give attention to delivering higher well being and wellbeing suggestions to our prospects. 

    Take a look at Personify Health’s customer spotlight to be taught extra about how they decreased AI mannequin growth time by 82%.

    Concerning the writer

    Amit Jain

    Chief Know-how Officer

    As Chief Know-how Officer at Personify Well being, Amit Jain attracts on greater than 20 years of experience in SaaS engineering management, cloud structure, knowledge science, and machine studying to create and execute a imaginative and prescient that impacts tens of millions of individuals globally.


    Meet Amit Jain



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