Right here at SPI, we discuss lots about how the riches are in the niches—and Victoria Moll of Contempo Coding resides, respiration proof of the ability of area of interest advertising and marketing! Victoria has generated a gradual six-figure revenue and an enormous YouTube following within the area of interest subject of medical coding, primarily by way of her YouTube channel.
Does it get far more niche-y than that?
Early in 2024, Victoria joined Pat on the SPI Podcast to share how she’s constructed a thriving enterprise that’s allowed her to stop her day job—one she’s operating on her personal phrases.
Huge Success in an Uncommon Area of interest: Medical Coding
When you consider potential aspect hustles, medical coding in all probability doesn’t come instantly to thoughts.
It includes taking affected person prognosis, procedures, companies and medical gear knowledge and changing it into standardized codes used for billing insurance coverage, monitoring statistics, evaluation, and extra.
Whereas it could sound dry on paper, Victoria has turned medical coding right into a profitable focus for her enterprise by injecting a wholesome dose of life into the content material she shares on her channel and her web site. She faucets into her background as a popular culture blogger to “deliver this completely different spin” to medical coding subjects and pep up what is perhaps a snoozefest in lesser fingers.
How YouTube Grew to become Her Launchpad
Although she began creating movies in 2017, Victoria’s YouTube journey actually took off in the course of the pandemic, when she was working full-time as a medical coding auditor whereas operating her YouTube channel as a aspect hustle.
Throughout lockdown, Victoria grew to become a chat-box common on Pat’s daily “Income Stream” YouTube series, absorbing ideas and methods for educating, lighting, reside streaming, and rising a web based enterprise by way of area of interest advertising and marketing.
“The Revenue Stream” supplied Victoria with a fantastic alternative to concentrate on leveling up Contempo Coding.
She arrange a correct house workplace and gear and began researching learn how to construct and have interaction an viewers on YouTube and benefit from instruments like key phrase optimization.
Stay streams grew to become a robust means for Victoria to show ideas, share her display, and have interaction along with her viewers in real-time. She would typically use a doc digital camera—like a light-weight overhead projector—to stroll by way of examples in medical coding books.
She additionally realized to lean into the “enjoyable aspect” of her persona in her movies—which, alongside along with her experience and credibility, helped her channel rapidly achieve traction. Contempo Coding now has over 100,000 subscribers, and Victoria’s Silver Play Button award takes pleasure of place within the background of all her movies.
Constructing a Profitable Product Line
Whereas her YouTube channel gives a wealth of free medical coding recommendation and tutorials, Victoria additionally monetizes her experience by way of on-line programs and applications.
She’s an teacher for the American Academy of Skilled Coders (AAPC) curriculum, which permits her to show programs for various medical coding certifications. Although annual licensing and per-student charges had been required (though she now not licenses their materials), it saved her from creating a whole curriculum from scratch.
On her website, Victoria presents her personal specialty certification programs and persevering with education schemes to assist of us advance their medical coding careers.
She’s additionally branched out into affiliate marketing by partnering with an training firm that gives a proper program for folks seeking to get began in medical coding.
A Resolution Filter for New Alternatives
With the success of her YouTube channel and product line, Victoria is recurrently juggling concepts and alternatives for brand spanking new books, programs, channels, reside streams, and extra area of interest advertising and marketing methods. Consequently, she’s discovered that it’s simple to develop into overwhelmed.
She briefly provided on-line teaching, nevertheless it began getting in the best way of her content material creation.
Ultimately, she realized she wanted a approach to consider potential alternatives and decide the most effective ones—so she developed a easy three-point filter:
- How am I on this alternative?
- How a lot time would it not require?
- How a lot income might it probably generate?
“If there’s one thing that hits all three of them, yep, that’s the one I am going for,” Victoria says. “If not, okay, what’s the closest factor I can do?”
This new method has unlocked much more success for Victoria, permitting her to embrace new alternatives with out overcommitting or shedding curiosity.
Delegating for Extra Magic and Much less Overwhelm
Victoria brings a wholesome dose of self-awareness to her aspect hustle. She is aware of she doesn’t wish to handle a workforce and is cautious about scaling too rapidly, preferring to maintain her operation lean.
However she did rent somebody to deal with the time-consuming work of enhancing her movies, which has optimized her workflow immensely—and helped add much more pizzazz to her content material.
“It was simply so worthwhile to seek out somebody who did it…I’ll make some extent, and I’ll gesture my hand out, and, like, sparkles will fly out of my hand… I might have by no means found out learn how to make that occur.”
Victoria’s fiancé, Chuoc, has even gotten in on the enterprise, serving to part-time with delivery, reporting, and operating the family. Consequently, Victoria can keep her stream as a creator and teacher—with out the overwhelm.
Recommendation for Constructing a Model in an Unconventional Area of interest
Victoria’s success demonstrates that you could construct a profitable enterprise, even in an uncommon area of interest like medical coding. The important thing takeaways from Victoria’s success embrace:
- Inject your persona and discover inventive methods to interact your viewers round your subject
- Do key phrase analysis and optimize your content material
- Discover completely different content material mediums like video programs, reside streams, and podcasts
- Discover methods to filter and prioritize new alternatives with out overextending your self
- Outsource enhancing or different duties that drain your time and inventive power
- Faucet into your networks to seek out freelance help
Most significantly, Victoria’s journey reveals the riches that may be discovered by serving an unconventional area of interest market. Whereas medical coding might sound dry, her skill to energise the topic and construct a rabid following proves there’s an viewers for nearly any subject if it’s packaged the precise means.
You may say she’s cracked the code. 😉
