Following the surprising success of the Ray-Ban Meta good glasses, which have offered two million pairs since launch in late 2023, Meta is releasing new variations of its AI smart glasses beneath the Oakley and Prada manufacturers.
In response to a CNBC report launched Tuesday, Meta is increasing its partnership with EssilorLuxottica, the father or mother firm that owns Ray-Ban and Oakley and has a licensing settlement with Prada. The brand new Oakley Meta good glasses will goal athletes and energetic prospects, whereas the Prada partnership will give Meta a high-end take care of a notable style home.
Associated: Apple Is Reportedly Developing AI Smart Glasses to Compete with Meta and Google
The Oakley glasses will reportedly begin at $360, the next value level than the $299 Ray-Ban Metas, however have a extra weather-resistant type, a supply advised CNBC. The glasses will have the ability to take images and movies, make calls and ship textual content messages by way of voice instructions, livestream content material, and play music, identical to the Ray-Ban Metas. They can even have AI capabilities, so customers can ask questions by way of a “Hey Meta” voice command.
Bloomberg additionally reported in January that the Oakley glasses have been set to be launched later this yr, and the digicam will probably be within the heart of the body as a substitute of on the facet, just like the Ray-Ban Metas, in order that “cyclists and different athletes” might document footage.
Meta previewed the Oakley partnership on social media on Monday by creating a brand new Instagram account for “Oakley | Meta” with one post that reads: “The following evolution is approaching June 20.”
Prada, in the meantime, renewed its eyewear licensing settlement with Luxottica for the subsequent decade in December. Former Meta workers advised CNBC that Prada eyewear designs have been a very good match for Meta as a result of the glasses characteristic thick temples that may home extra expertise.
Meta has but to announce the Prada deal or a timeline for when the good glasses will hit the market.
Associated: Google Is Making AI ‘Intelligent Eyewear’ With Warby Parker After Eyeing Meta’s Ray-Ban Success
EssilorLuxottica and Meta first joined forces in 2019 to work on the Ray-Ban Meta good glasses. Meta launched a first-generation pair in 2021 and a second-generation pair in 2023.
The second-generation glasses took off; EssilorLuxottica CEO Francesco Milleri mentioned throughout an earnings call in February that the AI good glasses have been “a fantastic success” and that the corporate plans to supply 10 million of them by the top of subsequent yr.
Meta, in the meantime, can be making a broader push into synthetic intelligence. The corporate introduced final week that it will make investments $14.3 billion in AI information labeling startup, Scale AI, in trade for a 49% stake. Some Scale AI workers, together with CEO Alexandr Wang, will be part of Meta as a part of the transfer.
Following the surprising success of the Ray-Ban Meta good glasses, which have offered two million pairs since launch in late 2023, Meta is releasing new variations of its AI smart glasses beneath the Oakley and Prada manufacturers.
In response to a CNBC report launched Tuesday, Meta is increasing its partnership with EssilorLuxottica, the father or mother firm that owns Ray-Ban and Oakley and has a licensing settlement with Prada. The brand new Oakley Meta good glasses will goal athletes and energetic prospects, whereas the Prada partnership will give Meta a high-end take care of a notable style home.
Associated: Apple Is Reportedly Developing AI Smart Glasses to Compete with Meta and Google
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