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I helped launch Momentous over 5 years in the past, and I’ve witnessed firsthand how the model doesn’t simply discuss integrity, it lives it. However what impresses me greater than the merchandise, advisory board and partnerships, is the mindset behind all of it. And that begins on the high.
Jeff Byers, the Co-Founder and CEO of Momentous, shouldn’t be your typical complement firm govt. A former USC and NFL offensive lineman, Jeff is a father of three boys, a values-first chief and somebody who shouldn’t be afraid to drag a top-performing product if the science not holds up.
That is precisely what he did with Fadogia, a male hormone assist complement that was bringing in $500,000 per thirty days in income.
“Once we appeared on the physique of analysis throughout our quarterly assessment, it simply did not meet our commonplace anymore,” Jeff advised me throughout a latest dialog. “We’re not on this to chase every trend. We’re right here to construct belief and supply solely what’s scientifically sound.” Byers defined that it was troublesome to rally the crew round it as a result of it was going to harm the enterprise within the brief time period.
That high quality over amount, science-over-noise mindset is among the causes Momentous is quickly turning into a go-to model for the world’s greatest athletes, navy professionals and everyday high-performers.
With years of expertise within the nutrition and supplement industry, I’ve seen simply how messy and deceptive this area could be. It is overrun with hype, free laws and shopper confusion. Many merchandise make daring claims, however few are backed by true analysis or certifications that imply something. “Made within the USA,” as an example, typically simply means “blended right here,” not that the substances are U.S.-sourced and even clear.
“It is simple to begin a complement firm,” Jeff says, however “it is onerous to do it proper.” As a former NFL athlete formed by self-discipline and setbacks, Jeff shared a strong mantra from his USC Coach, Pete Carroll, that has turn into a guideline for the way he leads at the moment: “Do it higher than it is ever been accomplished earlier than.”
Associated: I Treated My Health Like a Business. It Changed My Life
Jeff’s strategy is refreshingly clear: deal with foundational merchandise backed by the strongest science – dietary supplements like creatine, protein and omegas, what the model calls “The Momentous Three™️.” These necessities are troublesome to get in ample quantities from weight loss program alone, and have robust science for supporting lean muscle mass, mind well being and long-term efficiency.
As an alternative of flooding the market with stylish SKUs, Momentous doubles down on what works, then ensures these merchandise meet the gold commonplace of NSF certification and label declare accuracy. That is unusual in a class the place what’s listed on the bottle is not all the time what’s inside. “Extra is not higher,” Jeff says. “Higher is best.”
With that very same mindset, the corporate just lately launched “The Girls’s Three™️”composed of iron+, calcium and vitamin D3 to focus particularly on ladies’s physiology, and this was led by Momentous’ Co-Founder and President, Erica Wooden and famend feminine physiologist, Dr. Stacy Sims.
Jeff can also be one of many few leaders within the area who would not fake dietary supplements are magic bullets. I agree together with his philosophy that well being is behavioral first. Dietary supplements are actually, supplemental. He was fast to level out that the expansion of the complement business has paralleled the rise in continual well being situations within the U.S., not the reverse. Extra dietary supplements haven’t made us more healthy, and it is a driver for why he and his crew deal with simplifying, not complicating.
His private well being philosophy is grounded within the 80/20 rule and with consistency driving results. Jeff advised me, “If we might help folks construct higher habits round vitamin, sleep and restoration, after which assist that with the proper instruments, we’re doing our job.”
Pulling a product like Fadogia or NMN (eliminated two years in the past as a result of up to date FDA laws) is not simple, particularly when these merchandise are high-margin. However Jeff views these selections as long-term model investments. He goals to construct a model folks can belief – not simply because they are saying the proper issues, however as a result of they comply with via with motion. That is what makes Momentous completely different.
This long-term strategy is what permits Momentous to innovate from a spot of accountability. The model companions with a few of the greatest minds in sports activities science and drugs, together with Dr. Andrew Huberman, Dr. Stacy Sims, Dr. Andy Galpin, Louisa Nicola and others, and develops each product with rigorous testing and intention. Not all certifications are created equal, and Jeff ensures those Momentous makes use of are significant.
Associated: I Work Nearly 50+ Hours a Week and Rarely Feel Tired
Jeff’s management hasn’t been with out setbacks. Probably the most formative durations of his profession got here after merging Momentous with a previous firm. His mantra on the time? “Do not Die!” He now describes it as each their greatest alternative and largest mistake.
“We tried to mix two completely different cultures as a substitute of setting a brand new course,” he shared. “I used to be making an attempt to make everybody comfortable, and whenever you try this, you make nobody comfortable.”
It took six to 9 months of rebuilding to get the corporate aligned once more. The lesson he discovered is that in the event you do not set a transparent north star, you do not have tradition. And with out tradition, you have got confusion.
That readability has turn into an indicator of the model at the moment. Momentous is not making an attempt to be all issues to all folks. It is aiming to be essentially the most trusted efficiency complement firm on the planet — and it is on its means.
Past enterprise, Jeff is a father of three and a husband who’s deeply dedicated to displaying up at residence, not simply at work. He places his telephone away within the early night and prioritizes presence. He explains that the traces blur rapidly whenever you’re constructing an organization, and if he is not displaying up for his household, nothing else actually issues.
That intentionality exhibits up in the way in which he leads, too, with transparency, humility and a relentless deal with the mission. In a world the place it is tempting to scale quick, chase tendencies or throw spaghetti on the wall to see what sticks, the previous Denver Broncos and Carolina Panthers offensive lineman is taking part in a unique sport. It is a sport rooted in belief, science and human-first management. That is what builds legacy manufacturers.
Whether or not you are constructing a complement firm or any startup, Jeff’s story is a reminder: doing the proper factor might not be the quickest path to success, however it could very seemingly allow you to construct an enduring model.
I helped launch Momentous over 5 years in the past, and I’ve witnessed firsthand how the model doesn’t simply discuss integrity, it lives it. However what impresses me greater than the merchandise, advisory board and partnerships, is the mindset behind all of it. And that begins on the high.
Jeff Byers, the Co-Founder and CEO of Momentous, shouldn’t be your typical complement firm govt. A former USC and NFL offensive lineman, Jeff is a father of three boys, a values-first chief and somebody who shouldn’t be afraid to drag a top-performing product if the science not holds up.
That is precisely what he did with Fadogia, a male hormone assist complement that was bringing in $500,000 per thirty days in income.
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